MOUNT VERNON — Kathleen Bisagna laid 11 cards on her desk, each featuring original downtown-inspired artwork and short messages.

The newest card features a red skull surrounded by a ribbon reading “Feliz ano nuevo,” a nod to Hispanics living in the area. The “Happy New Year” card kicks off the culture phase of a 30-week campaign to promote shopping downtown.

“That one started up conversations,” said Bisagna, a Mount Vernon Downtown Association committee member. “Some people didn’t really know about the diversity here.”

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